![[Research Contribution] The Intersection of Technology and Art: AI, AR, and Sustainable Fashion Shaping the Future of the Fashion Industry](/images/upload/img_background/ueh-background-639077000802747839.png)
[Research Contribution] The Intersection of Technology and Art: AI, AR, and Sustainable Fashion Shaping the Future of the Fashion Industry
30 Sep 2025
As part of the knowledge-sharing activities within the ArtTech Fusion series by the University of Economics Ho Chi Minh City (UEH), the panel discussion themed "AI and Virtual Influencers in the Fashion Industry" was a meaningful gathering where leading experts in artificial intelligence (AI), augmented reality (AR), and sustainable fashion shared their knowledge, perspectives, and experiences on the profound changes in the modern fashion industry.
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UEH Deepens Ties with Sunway University and Signs MoU with INTI International University; UEH Students Shine at ICSE 2025
30 Sep 2025
UEH’s delegation completed a high-impact working visit to Malaysia from 22–25 September 2025, combining leadership dialogues at Sunway University, an MoU signing with INTI International University (Nilai), and a study tour featuring lectures, workshops, and conference presentations. On 25 September, led by UEH Vice President Dr. Dinh Cong Khai, the delegation met Sunway University’s Provost and representatives from the School of Hospitality and Tourism Management, Sunway Business School, and the Centre for English Language Studies to frame an expanded cooperation agenda. Priority areas include short-term mobility and semester exchange, co-taught EMI/ESP modules and micro-credentials, joint research/co-supervision, and industry-linked projects. The parties also convened a focused technical session to map curriculum collaboration, internships, and co-branding mechanisms for rollout in 2026.
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Workshop “Academia in the Age of GenAI: Ethical and Effective Approaches for University Lecturers” – Opening New Perspectives for University Educators
29 Sep 2025
On September 24, 2025, UEH College of Business successfully organized a workshop focusing on the topic of artificial intelligence from both teaching and academic perspectives, titled “Academia in the Age of GenAI: Ethical and Effective Approaches for University Lecturers.”
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Opening Ceremony for the 51st Intake of Full-time Undergraduate Programs: "The First Page – Write Your Own Story at UEH"
28 Sep 2025
On the morning of September 26, 2025, a solemn and meaningful Opening Ceremony for the 51st Intake of full-time undergraduate programs took place at UEH Ho Chi Minh City, leading up to the 50th anniversary of UEH's establishment (October 27, 1976 - October 27, 2026). With the theme "The First Page – Write Your Own Story at UEH," the event not only marked the opening chapter in the academic journey of the 51st Intake's new students but also encouraged them to confidently write their own stories with memorable experiences and achievements at UEH over the next four years.
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Official Opening of ArtTech Fusion 2025: “Co-creation for a Wondrous Future”
26 Sep 2025
On the morning of September 25, 2025, the international series of events ArtTech Fusion 2025 (ATF25), themed “Co-creation for a Wondrous Future” (Co-creating a marvelous and sustainable future), officially commenced at the campuses of the University of Economics Ho Chi Minh City (UEH). The program is hosted by ArtTech Hub (ATH), the UEH College of Technology and Design (CTD), and the University of Economics Ho Chi Minh City in collaboration with domestic and international partners.
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UEH works with the Sydney Vietnam Institute, University of Sydney on development and research cooperation activities
25 Sep 2025
In September 2025, the University of Economics Ho Chi Minh City (UEH) held a meeting and working session with the Sydney Vietnam Institute at Campus A, 59C Nguyen Dinh Chieu to connect and develop research opportunities in the near future.
Read More![[Research Contribution] When Universities Go Green: How Authenticity and Stereotypes Shape Student Relationships](/images/upload/img_background/ueh-background-638949058777897645.png)
[Research Contribution] When Universities Go Green: How Authenticity and Stereotypes Shape Student Relationships
25 Sep 2025
In a global context facing environmental crises and an urgent need for sustainable development, universities, as centers of education and knowledge dissemination, cannot remain outside the "greening" trend. Building a university brand image that is environmentally friendly is not only a social responsibility, but has also become an important strategy to attract students and enhance competitiveness in the field of higher education. In that context, a research team from the University of Economics Ho Chi Minh City (UEH) conducted the study "When University Brands Go 'Green': The Role of Authenticity and Stereotypes in Building Relationships with Students" to analyze how factors such as authenticity and green brand stereotypes influence students' trust, brand love, and brand identification when choosing a university.
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UEH attends the workshop “Developing a Common Recognition Mechanism for Micro-Credentials” at Masaryk University, Czech Republic
22 Sep 2025
Within the framework of the Micro4Asia project funded by the European Commission, from September 15 to 19, 2025, the delegation of the University of Economics Ho Chi Minh City (UEH) participated in the WP4 Workshop – Developing a Common Recognition Mechanism (CRM) for Micro-Credentials, hosted at Masaryk University, Brno, Czech Republic.
Read More![[Research Contribution] How Did Social Distancing Policies Affect Vietnam’s Economy During COVID-19?](/images/upload/img_background/ueh-background-639093349337311023.png)
[Research Contribution] How Did Social Distancing Policies Affect Vietnam’s Economy During COVID-19?
22 Sep 2025
Nationwide lockdown or regional lockdown – which policy is more optimal from an economic analysis perspective in controlling the pandemic? A study by an author from the University of Economics Ho Chi Minh City (UEH) employs the TERM economic model to “decode” the differential impacts of social distancing strategies in Vietnam during the COVID-19 pandemic. The findings reveal that each policy choice not only alters the nation’s overall GDP but also generates varying effects on the expenditure components of GDP as well as on the sectoral contributions to GDP across regions – a consideration that policymakers must carefully weigh in future crises.
Read More![[Truong Tuoi Group - UEH League 2026] UEH Student Football Tournament “Truong Tuoi Group - UEH League 2026” Officially Kicks Off](/images/upload/thumbnail/ueh-thumbnail-639108305084313385.png)
![[UEH 50 Global Partners] UEH Signs Cooperation Agreement with Oxford EMI, Officially Launching the EMI Training Program in Vietnam](/images/upload/thumbnail/ueh-thumbnail-639108214108629741.png)
![[Research Contribution] Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City](/images/upload/thumbnail/ueh-thumbnail-639107152756851569.png)
![[UEH 50 Years] Official Launch of 22 Key Activities: Awakening Internal Strength and Shaping Future Strategy](/images/upload/thumbnail/ueh-thumbnail-639106614839502479.png)